From the Milanese dialect:
Made by hand in Milan with passion.

-A motorbike made entirely by hand, with passion, entirely following the customer’s specifications.

-One motorbike at a time, with only a few dozen made  each year, all of them unique and unrepeatable.

-Made in Milan*: one of Europe’s leading centres of design, industry and communications.

* Milan: The “moral” capital of Italy, a metropolis in the plains of the river Po and one of Europe’s leading areas in terms of history and culture.
It was here that Leonardo da Vinci lived, here that stand the Duomo – the largest Gothic church ever built (our logo shows its outline) – the Teatro alla Scala –  the most important temple to opera in the world –  and here that were founded such high ranking industries as Isotta Fraschini, Alfa Romeo, Pirelli, Mondial, Gilera. And finally, it is a  world capital in terms of design for the home, leading fashion design, publishing, the stock exchange and trade.